Toward Operating Room Growth

How Celebrating Surgical Office Schedulers Leads to Increased ROI

Last month, the business development team at Baylor Scott & White Surgical Hospital – Las Colinas invited us to spend some time with the surgeons’ office schedulers. Hosting 1 or 2 of these events a year, the objective is to build relationships between the hospital and the physician offices and to generally show appreciation for the schedulers themselves. Marisa Amador, Physician Liaison for BSW - Las Colinas, called me up to ask that I, on behalf of Copient Heath, make an appearance at the Schedulers Appreciation Event on July 19th, 2022.

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ASCs and the Prisoner's Dilemma

You may have heard of the Prisoner's Dilemma before.  In case you haven't, here's a brief summary:  It describes a scenario where individual decision-makers have an incentive to make decisions that aren't in the best interest of the group.  The typical example involves two criminal partners recently arrested and interrogated separately.  The interrogator is trying to get each prisoner to testify against the other, with the prospect of going free for the testimony.  If both criminals remain silent, the police have no evidence and can't prosecute them - both go free.  If one testifies, they go free while the other goes to jail. If both agree to testify, they both go to jail.

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